In Jundo, I managed the entire branding process, starting with the logo and extending it into the tone of communication, shapes, and all the elements that form the brand guidelines. Not only did I oversee the complete art direction, but I also designed and developed the app, which is available through various stores. Enabling users to read manga in digital format was also at the core of the UX research behind the Jundo reader. The startup now boasts thousands of readers, identifies itself as the new publishing house, and sells countless manga from both Italian and international authors at comic fairs.